Hey there, small biz owners and creative minds! Let’s talk about why getting an email list going should be right at the top of your to-do list.

Imagine this: you spend years and years building your following on social media, only to find that your nightmare becomes a reality – your social media account disappears. And with it, the thousands of hours you spent creating content and nurturing your followers. Or instead, the algorithm changes drastically and your followers can no longer see your content.

It might seem like social media is where it’s at for marketing, but trust me, email is where the real magic happens. Here’s why:

1. Get Personal with Your Followers

Imagine having a direct hotline to your biggest fans and customers, where you can share cool stuff, and let them in on all your latest news without any interference. Well, that’s exactly what an email list gives you. Unlike social media, where your posts can get lost in the noise or buried by pesky algorithms, emails land right in your subscribers’ inboxes.

This personal connection is gold. It’s like having a one-on-one convo with your audience, where you can really get to know them and tailor your messages to their interests. Whether you’re dropping exciting updates, sharing behind-the-scenes stories, or hooking them up with exclusive deals, email lets you speak directly to the people who dig what you’re all about.

2. Own Your Marketing Game

You know how they say don’t build your house on rented land? Well, that’s exactly what you’re doing when you rely solely on social media for marketing. Platforms like Facebook and Instagram control the game, and any changes they make can seriously mess with your reach and engagement.

But with an email list, you’re in control. Those email addresses belong to you, baby! No algorithm changes or platform hiccups can touch you. Your list is your little black book of loyal fans and customers, and you can reach out to them whenever you want, no middleman required.

3. Score Big with Conversions

When it comes to turning leads into paying customers, email is the top tool to use. Seriously, the numbers don’t lie. Studies show that email marketing has crazy high ROI. I have checked and it is like $42 for every dollar you spend. That’s bananas!

Why is email so dang effective? It’s all about that personal touch and targeted messaging. Your subscribers are already interested in what you’ve got to offer, otherwise, they wouldn’t have signed up. By sending them tailored messages based on their interests or past purchases, you’re way more likely to turn clicks into cash.

Ready to Get Your Email List Poppin’?

Pick a Platform. Now that you’re all jazzed up about starting your email list, you’re probably wondering how to get the ball rolling. Lucky for you, setting up an email list is easier than snagging the last donut at a bake sale. Platforms like Mailchimp and ConvertKit are super user-friendly and make it a breeze to design killer emails, manage your subscribers, and track your results. For creatives, FloDesk is incredible, with beautiful designs and easy to use.

Create a freebie and market it. To kick things off, whip up an irresistible incentive to entice folks to join your list. Think freebies, discounts, or exclusive content that’ll make them say, “heck yeah, sign me up!” Then, spread the word far and wide across your website, social media, and anywhere else your peeps hang out.

Start sending regular emails to your list. Pick a day/time to send emails each week and share about what is happening in your business, tips or tricks related to your industry, and any other valuable content for your audience. Once you start racking up those subscribers, focus on delivering killer content and building real connections with your audience. Keep them engaged, keep them happy, and watch your biz or creative endeavors soar to new heights.

So, what are you waiting for? It’s time to take your marketing game to the next level with an email list. Get started today and watch the magic happen!